OnlyFans revenue hit roughly $7.2 billion in gross payments in its most recent fiscal year, paying out about $5.8 billion to creators after the platform's 20% cut. That puts the average paying subscriber spend at around $30 per month, and it places the median creator income closer to $180 per month than the six-figure stories you see in headlines.
If you've been trying to make sense of OnlyFans revenue and stats, the numbers are wildly skewed. A small slice of top creators pulls the average up, while most accounts earn very little. This piece walks through the actual financials: what the platform makes, what creators take home, what subscribers spend, and the trends that keep shifting year to year.
How big is OnlyFans really?
OnlyFans, owned by UK-based Fenix International, has roughly 4.6 million registered creators and somewhere between 305 and 320 million total registered users as of late 2025 reporting. Of those users, paying subscribers number in the tens of millions, with active monthly buyers estimated around 20 to 25 million.
Gross revenue, which is the total flowing through the platform before payouts, has grown like this:
- 2019: $375 million
- 2020: $2.4 billion
- 2021: $4.8 billion
- 2022: $5.6 billion
- 2023: $6.6 billion
- 2024: $7.2 billion (latest filed)
That's a roughly 19x jump from 2019 to 2024. The pandemic was the inflection point, but growth kept compounding well past lockdowns. Fenix International has reported pretax profits north of $650 million in recent filings, making it one of the most profitable consumer platforms per employee on the internet.
How does OnlyFans split revenue with creators?
OnlyFans takes a flat 20% of every transaction. Creators keep the other 80%. There are no tiered cuts, no algorithmic boosts, no special deals for top earners. A subscription, a tip, a pay-per-view message, a custom video: all of it pays out the same way.
That 80/20 split is more generous than most adult platforms (which often take 35% to 50%) and roughly comparable to Patreon's tiered fees once you factor in payment processing. If you want the mechanics from a subscriber's angle, how OnlyFans works covers the full money flow.
What gets deducted on top:
- Payment processor fees: typically 2% to 3% on cards, more on alternative methods
- Currency conversion: applied if your bank charges it, usually 1% to 3%
- Tax withholding: for US-based creators, OnlyFans collects W-9 info and reports earnings on a 1099
So the working number for creators is closer to 75% to 78% net after everything, not a clean 80%.
What does the average creator actually earn?
This is where averages lie. The mean monthly income across all creators is around $180. The median is closer to $40 to $50 per month. Roughly the top 1% of creators earn the bulk of the platform's payouts.
Here's a rough breakdown based on aggregated reporting and creator surveys:
- Top 0.01% (about 460 accounts): $100,000+ per month
- Top 1%: $5,000 to $100,000+ per month
- Top 10%: $1,000 to $5,000 per month
- Median creator: $40 to $180 per month
- Bottom 50%: under $20 per month, many earning $0
A handful of well-known creators report earnings above $1 million per month. Bella Thorne famously made $2 million in her first week back in 2020. The very top of the platform is where the dramatic numbers live, but most creators are running what looks more like a side hustle than a full-time business.
What do subscribers spend on OnlyFans?
Average revenue per paying user (ARPU) sits around $30 per month, but that number masks a wide spread. Roughly 60% of paying users spend under $20 a month and stick to one or two subscriptions. Around 30% spend $20 to $100 monthly. The remaining 10% are the heavy spenders: tips, pay-per-view unlocks, customs, and stacked subscriptions easily push them over $500 a month.
Subscriber spending breaks down roughly like this across the whole platform:
- Subscriptions: about 55% of revenue
- Tips: about 25%
- Pay-per-view messages: about 15%
- Live streams and custom content: about 5%
Pay-per-view and tips have been growing faster than subscriptions year over year. That shift matters: it means the path to higher creator earnings runs through DMs and one-off purchases more than through subscription stacking. If you want to budget smartly as a subscriber, OnlyFans tips for subscribers breaks down where your money actually goes.
What's the gender and country breakdown?
Creators skew heavily female. Roughly 70% to 75% of accounts are women, 15% to 20% are men, and the remaining slice covers couples, trans creators, and gender-nonconforming accounts. Subscribers skew the other way: somewhere around 75% male, 20% female, and 5% non-binary or undisclosed.
By country, the top markets for paying subscribers are:
- United States: roughly 50% of platform revenue
- United Kingdom: about 8%
- Australia: about 5%
- Canada: about 4%
- Germany, France, Brazil, Mexico: each around 2% to 3%
Creators are more globally distributed than subscribers. The US still leads with around 30% of accounts, but the UK, Colombia, the Philippines, and Brazil all have large creator populations. If you're looking for creators in a specific region, find OnlyFans by location walks through the actual search methods.
Has OnlyFans peaked?
Growth has slowed but hasn't stopped. The 2019 to 2021 explosion was tied to the pandemic and a surge of creator sign-ups. Since 2022, year-over-year revenue growth has run in the 12% to 18% range, which is still strong for a mature platform.
A few things to watch: payment processor pressure (Visa and Mastercard have tightened adult content rules, which is why prepaid cards and crypto keep getting attention, see OnlyFans payment methods), competition from Fansly though OnlyFans still dwarfs it in revenue, AI-generated content shifting pricing, and regulatory pressure from the UK's Online Safety Act and US state age verification laws.
How much profit does OnlyFans actually keep?
Fenix International, the holding company, is privately held but files UK accounts. Recent filings show roughly $7.2 billion gross revenue, about $5.8 billion paid to creators, around $700 million in operating costs (staff, hosting, payment processing, moderation, legal), and pretax profit near $650 million. Net margin on platform-retained revenue runs 45% to 50%.
The business runs lean. Headcount is reportedly under 100 employees, which is shockingly small for a platform processing this much money. Per-employee profit at OnlyFans regularly beats Meta and Google.
Quick numbers to remember
- 80/20 creator-to-platform split
- $7.2 billion gross platform revenue (2024)
- $5.8 billion paid to creators
- 4.6 million creators, 305+ million registered users
- $30 average monthly subscriber spend
- $180 mean monthly creator earnings (median much lower)
For broader context, the OnlyFans review and OnlyFans guide cover the subscriber experience. Or browse the OF Ranks directory.
Frequently asked questions
How much money does OnlyFans make per year?
OnlyFans (Fenix International) reported around $7.2 billion in gross platform revenue in its most recent fiscal year. The company keeps 20% of that, so platform-retained revenue is roughly $1.4 billion before operating costs. After expenses, pretax profit lands around $650 million. Growth has slowed from the 2020 to 2021 boom but still runs in the mid-teens percentage-wise year over year.
What percentage does OnlyFans take from creators?
OnlyFans takes a flat 20% of every transaction, including subscriptions, tips, and pay-per-view content. Creators keep 80%, but real net pay is usually 75% to 78% after payment processor fees, currency conversion, and any tax withholding. The split is the same regardless of how much a creator earns. There's no tiered cut for big accounts.
What is the average OnlyFans creator income?
The mean monthly income is around $180, but the median is closer to $40 to $50 per month. The averages are pulled up by a small group of top earners. About half of creators make less than $20 per month, and many make nothing at all. Top 1% accounts earn $5,000 to over $100,000 monthly.
How much do OnlyFans subscribers spend on average?
Average revenue per paying user is around $30 per month. Most subscribers (about 60%) spend under $20 monthly on one or two subscriptions. The top 10% of spenders account for the majority of platform revenue, often spending $500 or more per month across tips, pay-per-view, and stacked subs. Spending varies a lot by country and creator type.
Is OnlyFans profitable?
Yes, very. Fenix International reports pretax profits around $650 million on roughly $1.4 billion in platform-retained revenue, putting net margins near 45% to 50%. With under 100 employees, profit per employee at OnlyFans is among the highest of any consumer internet company. The business has been consistently profitable since 2020.
Who are the top earners on OnlyFans?
Public reporting and creator interviews put accounts like Bhad Bhabie, Mia Khalifa, Cardi B, Blac Chyna, and Bella Thorne among the highest-earning creators historically, with monthly earnings reportedly in the seven figures. Many top earners aren't celebrities, though. Independent creators who built audiences on Instagram, TikTok, or Twitter regularly out-earn well-known names. The top 0.01% of accounts pull in $100,000+ per month.
How do I find creators in a specific niche or location?
OnlyFans itself doesn't offer good search, which is why third-party directories exist. You can find OnlyFans creators by niche, country, or category through dedicated sites. For specific niches, browse pages like best OnlyFans latina, best OnlyFans asian, or best OnlyFans couples. Most directories sort by popularity, niche tags, and verified status.